/* === FOUNDATION === */
:root {
  --bg: #faf8f4;
  --surface: #ffffff;
  --fg: #0d0d0d;
  --fg-muted: #6b6b6b;
  --accent: #c84b00;
  --accent-light: #fdf0e8;
  --border: #e8e4dc;
  --bronze-accent: #b87333;
  --silver-accent: #8a9ba8;
  --gold-accent: #c9a84c;
  --serif: 'Instrument Serif', Georgia, serif;
  --sans: 'DM Sans', system-ui, sans-serif;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* === LAYOUT === */
.section-label {
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}

.section-intro {
  font-size: 17px;
  color: var(--fg-muted);
  max-width: 480px;
  margin-bottom: 40px;
  line-height: 1.7;
}

/* === HERO === */
.hero {
  padding: 80px 48px 72px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid var(--border);
}

.hero-eyebrow {
  margin-bottom: 20px;
}

.eyebrow-tag {
  display: inline-block;
  background: var(--accent-light);
  color: var(--accent);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 6px 12px;
  border-radius: 4px;
}

.hero-headline {
  font-family: var(--serif);
  font-size: clamp(36px, 4.5vw, 58px);
  line-height: 1.1;
  color: var(--fg);
  margin-bottom: 20px;
  font-weight: 400;
}

.hero-sub {
  font-size: 17px;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 480px;
  margin-bottom: 40px;
}

.hero-proof {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.proof-stat {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.proof-num {
  font-family: var(--serif);
  font-size: 18px;
  font-weight: 400;
  color: var(--fg);
}

.proof-label {
  font-size: 12px;
  color: var(--fg-muted);
  line-height: 1.4;
}

.proof-divider {
  width: 1px;
  height: 36px;
  background: var(--border);
}

/* === HERO GRAPHIC === */
.hero-graphic {
  display: flex;
  align-items: center;
  justify-content: center;
}

.shift-visual {
  display: flex;
  align-items: center;
  gap: 20px;
  width: 100%;
}

.shift-box {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 20px;
  flex: 1;
  min-width: 140px;
  position: relative;
}

.shift-box--society {
  border-top: 3px solid var(--accent);
}

.shift-box--brand {
  border-top: 3px solid var(--bronze-accent);
}

.box-label {
  display: block;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 10px;
}

.box-details {
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.box-details span {
  font-size: 13px;
  color: var(--fg);
  font-weight: 500;
}

.shift-arrow {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  color: var(--accent);
  flex-shrink: 0;
}

.arrow-label {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
}

/* === HOW === */
.how {
  padding: 80px 48px;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid var(--border);
}

.how-inner {
  max-width: 900px;
}

.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
  margin-top: 48px;
}

.step {}

.step-num {
  font-family: var(--serif);
  font-size: 42px;
  font-weight: 400;
  color: var(--accent);
  opacity: 0.3;
  margin-bottom: 16px;
  line-height: 1;
}

.step h3 {
  font-size: 17px;
  font-weight: 600;
  margin-bottom: 8px;
}

.step p {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.65;
}

/* === PACKAGES === */
.packages {
  padding: 80px 48px;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid var(--border);
}

.package-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  align-items: start;
}

.package {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px;
  position: relative;
}

.package--bronze { border-top: 3px solid var(--bronze-accent); }
.package--silver { border-top: 3px solid var(--silver-accent); }
.package--gold { border-top: 3px solid var(--gold-accent); }

.package-badge {
  position: absolute;
  top: -12px;
  left: 24px;
  background: var(--silver-accent);
  color: #fff;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 20px;
}

.package-header {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 8px;
}

.package-tier {
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.package--bronze .package-tier { color: var(--bronze-accent); }
.package--silver .package-tier { color: var(--silver-accent); }
.package--gold .package-tier { color: var(--gold-accent); }

.package-price {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 400;
  color: var(--fg);
}

.package-cut {
  margin-bottom: 24px;
  padding-bottom: 20px;
  border-bottom: 1px solid var(--border);
}

.package-cut span {
  font-size: 13px;
  color: var(--fg-muted);
}

.package-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.package-features li {
  font-size: 14px;
  color: var(--fg);
  padding-left: 16px;
  position: relative;
  line-height: 1.5;
}

.package--bronze .package-features li::before { content: '—'; position: absolute; left: 0; color: var(--bronze-accent); }
.package--silver .package-features li::before { content: '—'; position: absolute; left: 0; color: var(--silver-accent); }
.package--gold .package-features li::before { content: '—'; position: absolute; left: 0; color: var(--gold-accent); }

/* === WHO === */
.who {
  padding: 80px 48px;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid var(--border);
}

.who-inner {
  max-width: 900px;
}

.who-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  margin-top: 48px;
}

.who-col-title {
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 8px;
}

.who-col-intro {
  font-size: 14px;
  color: var(--fg-muted);
  line-height: 1.65;
  margin-bottom: 24px;
}

.who-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.who-list li {
  font-size: 14px;
  color: var(--fg);
  padding-left: 16px;
  position: relative;
}

.who-list li::before {
  content: '·';
  position: absolute;
  left: 0;
  color: var(--accent);
  font-weight: 700;
}

/* === CLOSING === */
.closing {
  padding: 80px 48px;
  max-width: 1200px;
  margin: 0 auto;
  border-bottom: 1px solid var(--border);
}

.closing-quote {
  font-family: var(--serif);
  font-size: clamp(20px, 2.5vw, 30px);
  font-style: italic;
  color: var(--fg);
  line-height: 1.55;
  max-width: 760px;
  margin-bottom: 24px;
}

.closing-line {
  font-size: 15px;
  color: var(--fg-muted);
}

/* === FOOTER === */
.site-footer {
  padding: 40px 48px;
  max-width: 1200px;
  margin: 0 auto;
}

.footer-inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-brand {
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.footer-name {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 400;
  color: var(--fg);
}

.footer-tagline {
  font-size: 12px;
  color: var(--fg-muted);
}

.footer-note {
  font-size: 12px;
  color: var(--fg-muted);
  max-width: 320px;
  text-align: right;
  line-height: 1.5;
}

/* === RESPONSIVE === */
@media (max-width: 900px) {
  .hero {
    grid-template-columns: 1fr;
    padding: 56px 32px;
    gap: 48px;
  }
  .hero-graphic { display: none; }
  .steps { grid-template-columns: 1fr; gap: 40px; }
  .package-grid { grid-template-columns: 1fr; gap: 20px; }
  .who-grid { grid-template-columns: 1fr; gap: 40px; }
  .how, .packages, .who, .closing { padding: 56px 32px; }
  .site-footer { padding: 40px 32px; }
  .footer-inner { flex-direction: column; align-items: flex-start; gap: 12px; }
  .footer-note { text-align: left; max-width: 100%; }
}

@media (max-width: 600px) {
  .hero { padding: 40px 24px; }
  .how, .packages, .who, .closing { padding: 40px 24px; }
  .site-footer { padding: 32px 24px; }
  .proof-divider { display: none; }
  .hero-proof { flex-direction: column; align-items: flex-start; gap: 12px; }
}

/* CTA Button */
.cta-btn {
  display: inline-block;
  background: var(--accent);
  color: #fff;
  padding: 12px 24px;
  border-radius: 6px;
  font-size: 14px;
  font-weight: 600;
  text-decoration: none;
  transition: background 0.15s;
}
.cta-btn:hover { background: #b03f00; }